About this position
Job Description
We are seeking a Marketing Coordinator to help grow our brand with distributors, e-commerce partners and chefs across the commercial foodservice industry. You will lead and be accountable for all three areas of our marketing program (traditional, social, and digital & e-commerce): developing the strategy, executing it, and measuring every initiative against clear KPIs. You will work closely with Sales Team, E-commerce Team, distributors, online business partners, chefs, and content creators.
This role suits someone who understands food and the people who cook it professionally. A culinary or foodservice background helps you speak our customers' language and turn product features into content chefs and operators care about.
As a small company, we offer real ownership from day one. This role has a clear growth path to a leadership position within the marketing department.
Job Responsibilities
Our marketing program has three areas: traditional, social, and digital & e-commerce marketing. You will own all three, from strategy through execution and results.
Traditional marketing
- Provide marketing support to our distributor partners, including sales materials and co-marketing programs.
- Plan and manage tradeshows and conferences, including booth logistics, materials, vendor coordination, and lead follow-up.
- Fulfill sample and catalog requests from customers, distributors, and the Sales Team.
- Manage marketing resources, including inventory of printed materials and promotional items.
- Develop collateral such as sales sheets, catalogs, product specs, and presentations.
Social marketing
- Manage all company social media accounts, including post strategy, scheduling, and community engagement.
- Develop content that tells our brand story to chefs, foodservice professionals, and consumers.
- Collaborate with chefs and content creators on product demo, recipes, videos, and partnerships.
- Lead earned media outreach and build relationships with industry press and media.
- Manage outside vendors such as video editors, videographers / photographers, and graphic designers.
- Plan, build and analyze email marketing campaigns.
- Plan and run social media advertising campaigns, in step with our digital and e-commerce initiatives.
- Host company hospitality and networking events.
Digital and e-commerce marketing
- Support our e-commerce business partners and work with them on digital marketing initiatives.
- Develop e-commerce assets, such as images, videos, and listing content, for the e-commerce team to use on marketplace platforms.
- Manage our digital asset library of images, videos, and brand content, keeping it organized and current.
- Manage the company website.
- Provide full marketing support for our direct-to-consumer (DTC) e-commerce site.
- Lead post-purchase customer journey campaigns, such as order follow-ups, review requests and repeat-purchase offers.
Strategy and results
- Prioritize projects, manage the marketing budget, and coordinate outside vendors and internal teams to deliver on time.
- Monitor market trends, competitors, and customer behavior to find new opportunities.
- Keep the content calendar and marketing budget tracker up to date.
Job Qualifications
Required
- Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent experience.
- 2–3 years of marketing experience, ideally in foodservice, CPG, or food manufacturing.
- Hands-on experience with email marketing platforms, social media management tools, and a website CMS.
- Proficiency in Microsoft 365 and comfort with design tools such as Canva or Adobe Creative Cloud.
- Strong writing skills and an eye for detail.
- Ability to manage several projects and deadlines at once in a fast-paced environment.
- Experience developing marketing strategy, setting KPIs and using data to measure results.
- A self-starter who takes ownership, sets priorities, and works well with sales, partners, and vendors.
- Ability to travel up to 25% for tradeshows, conferences, and hospitality events.
Preferred
- Experience with a CRM such as (HubSpot / Salesforce).
- Experience with marketplace platforms (Amazon, Walmart. etc.), Shopify of similar DTC platform, or digital asset management systems.
- Familiarity with web analytics tools such as Google Analytics.
- Experience using AI tools in marketing work.
- Experience working with chefs, influencers or content creators, and basic photo or video skills.
Why Join Our Team
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- Collaborative and supportive corporate culture.
- Dynamic business model with exciting challenges and opportunities.
About the Company
Matfer Bourgeat USA is a producer of premium-quality kitchen tools and cookware to enable chefs, restaurateurs, hotels and cruise ships to reach new culinary heights. We have been manufacturing quality bakery and kitchen tools in France since 1814 and endeavor to inspire taste, passion and creativity in the foodservice industry. Our U.S. office and warehouse is located in Van Nuys, CA. For more information about the company, please visit: matferbourgeatusa.com
Please submit your resume and relevant work samples for consideration. We appreciate your interest and look forward to reviewing your application!
Schedule Days: Monday, Tuesday, Wednesday, Thursday, Friday Shifts: Day More detail about Matfer Bourgeat USA, please visit https://culinaryagents.com/entities/1172888-Matfer-Bourgeat-USA
Location and commute
308 S Maclay Ave, San Fernando, CA 91340.
Plan your route with Google Maps. Travel times and transportation options vary; confirm the work location with the employer before commuting.
How to apply
Review the vacancy and complete the application on the employer or recruitment partner’s website. Requisition ID: WJ-3253085338.