About this position
Head of Growth Marketing
Palm Beach Gardens, Florida | Hybrid | Full-time
$140,000 base | $180,000 on-target earnings
Reports to the Founder and CEO
Build the engine that turns attention into qualified pipeline and new-client revenue, and run it without routine Founder involvement.
ABOUT US
Best Practice Institute is the research organization behind Most Loved Workplace®. We are a workplace-culture research, certification, employer-intelligence and AI-visibility company. We help CEOs, CHROs, CPOs and employer-brand leaders turn verified employee evidence into credible recognition, stronger hiring and visibility across search and AI platforms. We are entering our next stage of growth and need a hands-on marketer who builds, launches and proves results personally.
WHAT YOU WILL OWN
Demand generation and execution (75%)
- Write and send two weekly emails: a thought-leadership newsletter and an educational conversion email
- Run one editorial calendar across email, websites and social
- Build and launch campaigns, landing pages, nurture sequences and ads in HubSpot and our other tools
- Manage paid channels, SEO/AEO, and the qualification path from first touch to sales conversation
Client solutions (20%)
- Deliver agreed marketing work for customers, align scope and deadlines with Customer Success, and report results to clients
Technical maintenance (5%)
- Routine HubSpot setup, tracking, forms, integrations and reporting connections
Across the role
- Equip Account Executives with campaigns and sales assets, and build onboarding, renewal and expansion campaigns for Customer Success
- Build and run AI-assisted workflows, agents and prompts, with documented human-approved quality checks before anything ships
- Own a campaign roadmap, budget and live campaign register with the Founder, Sales and Client teams
HOW SUCCESS WILL BE MEASURED
- Marketing-sourced qualified pipeline and new-client revenue
- Marketing-influenced renewal, upgrade and expansion revenue
- Two consistent weekly emails and reliable content output
- Funnel conversion by offer and traffic source, and acquisition efficiency against validated baselines
- On-time client deliverables with evidence of improved visibility
- Less dependence on the CEO for campaign production
- Weekly reporting against 30-, 60- and 90-day targets. Opens, clicks and traffic are diagnostic only.
WHAT YOU BRING
- Growth or demand-gen experience in a lean B2B recurring-revenue business with a consultative sale
- Campaigns you personally built and launched, with commercial results you can show
- Strong positioning, conversion copywriting, email, landing page and paid campaign skills
- Hands-on HubSpot and Semrush, plus real SEO/AEO experience
- Experience tying marketing to pipeline and revenue, and knowing where attribution breaks down
- Essential: working pages or workflows you built and tested in Floot, Lovable or similar tools
- Essential: practical integration building, including fixing automations when they fail
- Essential: advanced, hands-on use of AI processes, agents, bots and prompt engineering
- Essential: independent content production with a documented QA process
- Experience managing a budget in a small organization, and references from former leaders
- Experience marketing to HR buyers is valued but not required
HOW TO APPLY
Apply through LinkedIn with your resume plus a one-page written response, uploaded as a PDF (bullets are fine). Applications without the written response will not be reviewed.
This is a player-coach role. If your results came from an agency or a team you managed, and you didn't build and launch the work yourself, this is not a fit.
Before you write, spend real time on mostlovedworkplace.com, certcheck.mostlovedworkplace.com, bestpracticeinstitute.org and visipage.ai.
- Two campaigns you personally delivered. For each: audience, offer, budget, your exact contribution, measurement period and results. Numbers, not adjectives.
- Writing sample. A link to an email, landing page or article you wrote or edited.
- Your stack. How you have used HubSpot, Semrush and SEO/AEO, and how you report results to clients.
- Something you built. A live link or short walkthrough of a content process, agent, bot or campaign tool you built yourself.
- Your read on us. Who is our buyer, and what is the first campaign you would launch in your first 30 days?
- Logistics. Location, hybrid availability, start date and compensation expectations.
Finalists complete a short paid exercise and reference checks. We read every response personally.
Best Practice Institute is an equal opportunity employer.
Location and commute
Palm Beach Gardens, FL .
Plan your route with Google Maps. Travel times and transportation options vary; confirm the work location with the employer before commuting.
How to apply
Review the vacancy and complete the application on the employer or recruitment partner’s website. Requisition ID: WJ-3210367484.