Social Media Coordinator

About this position

Job Description

Job Description

William Raveis Real Estate, Mortgage & Insurance (WRRE) is the #1 family-owned real estate company in the Northeast and Florida. CEO William Raveis founded the luxury brokerage over 50 years ago and has turned it into a real estate powerhouse with more than 4,400 talented sales associates across 140 offices. WRRE is the only privately held firm offering the most complete set of best-in-class services: from buying and selling with state-of-the-art marketing tools, to renovating and staging, to mortgage, insurance and closing services.

Position Overview:

William Raveis Real Estate, Mortgage & Insurance is seeking a creative, organized, and digitally savvy Social Media Coordinator to join our Marketing team. This individual will play an important role in strengthening and expanding the company's digital presence across multiple social media platforms while maintaining a consistent, engaging, and recognizable brand identity.

The ideal candidate will take ownership of planning, creating, and publishing content that highlights the William Raveis brand, our agents, properties, company culture, and community involvement. They will manage the creative process from concept through execution, with management providing final review and approval to ensure brand consistency and compliance with applicable laws.

Essential Functions:

Social Media Strategy & Content Creation

• Develop and execute social media strategies across platforms including Instagram, Facebook, LinkedIn, TikTok, YouTube, and other relevant channels.
• Stay current on platform updates, algorithms, and content trends, applying relevant opportunities while maintaining the company's brand voice and visual standards.
• Grow audience reach, engagement, brand visibility, and follower growth through relevant, platform-specific content.
• Create engaging social media graphics, videos, Reels, Stories, and other multimedia content.
• Independently plan, capture, and edit professional photo and video content, including property tours, agent interviews, lifestyle features, office events, community initiatives, and behind-the-scenes content.
• Produce short-form video optimized for Instagram Reels, TikTok, Facebook, and YouTube, using effective storytelling, editing, audio, and platform-specific formats.
• Develop and maintain a social media content calendar, proactively planning content around company initiatives, property launches, agent accomplishments, community events, and seasonal opportunities.
• Track social media performance, including reach, impressions, video views, engagement, and audience growth.
• Prepare regular performance reports and use insights to refine content strategy and improve results.
• Proactively recommend creative ideas and opportunities to strengthen the company's social media presence.
• Identify opportunities to create unique, locally relevant content that highlights individual markets, offices, agents, and communities while maintaining company brand guidelines.
• Develop campaigns that showcase the William Raveis brand and distinguish the company within the real estate industry.
• Create original content and adapt existing marketing materials for social platforms in collaboration with the Marketing team.
• Plan and execute agent spotlights, office features, property showcases, company announcements, and other promotional campaigns.
• Ensure all content is polished, professional, and consistent with company brand standards.

Agent & Office Marketing Support

• Partner with regional offices and agents to identify and develop opportunities for social media exposure and engagement.
• Support agent marketing through content initiatives and campaigns that build individual and company brand awareness.
• Showcase agent accomplishments, awards, listings, sales milestones, and community involvement.
• Coordinate company-wide social media initiatives and recruiting and retention content that highlights company culture, career opportunities, and agent success stories.
• Provide sales associates with basic support for company marketing tools and platforms, including Raveis.com agent profiles and webpages and MAXA, while reinforcing company branding and marketing standards.

Community Engagement & Brand Reputation

• Monitor social media channels and respond to comments, messages, and inquiries in a timely and professional manner.
• Help maintain a positive and engaging online community.
• Identify opportunities to participate in relevant online conversations, local events, and community initiatives.
• Escalate sensitive customer service matters, negative feedback, or reputational concerns to the appropriate team members.

Qualifications & Experience

• Minimum of 3 years of professional experience in social media management, digital marketing, or content creation in a corporate, agency, or brand marketing environment. Experience must include managing business or organizational accounts; personal social media use alone does not qualify.
• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, or a related field preferred.
• Portfolio required, demonstrating professionally managed social media accounts and original content such as graphics, short-form videos, Reels, and campaigns.
• Demonstrated ability to develop social content strategies, understand platform algorithms, and create content that grows reach, engagement, and brand visibility.
• Strong photo and video production skills, including the ability to independently plan, film, edit, and produce professional content.
• Proficiency in Adobe Photoshop, Lightroom, Premiere Pro, CapCut, Canva, Adobe Express, or comparable creative tools. Experience with Adobe Creative Suite preferred.
• Experience with Meta Business Suite or comparable platforms for scheduling, publishing, community management, and analytics.
• Ability to interpret performance metrics and use data to make recommendations that improve social media results.
• Excellent writing, editing, and grammar skills, with a strong eye for design, branding, photography, and visual storytelling.
• Strong organizational and project management skills, including the ability to manage multiple priorities, meet deadlines, and work independently.
• Ability to collaborate effectively with marketing teams, regional offices, and sales associates.
• Real estate, luxury branding, or lifestyle marketing experience preferred.
• Willingness to learn William Raveis brand standards and in-house technology and marketing platforms.

Hours of Work: 

• NOT a remote position. This role is in-office at our Charleston, SC office and will also need to be able to travel to our 4 other offices in Beaufort County. Standard work hours are Monday through Friday from 8:30 am – 5:00 pm with regular and predictable attendance.  

William Raveis Real Estate: A multi-billion-dollar company for real estate, mortgage, and insurance and the nation’s #1 independent family-owned real estate brokerage in the Northeast and Florida according to Real Trends. CEO William Raveis founded the luxury brokerage over 50 years ago and has turned it into a real estate powerhouse with more than 4,400 talented sales associates across 140+ offices. WRRE is the only privately held firm offering the most complete set of best-in-class services: from buying and selling with state-of-the-art marketing tools, to renovating and staging, to mortgage, insurance and closing services.

Company Description

William Raveis Real Estate: A multi-billion-dollar company for real estate, mortgage, and insurance and the nation’s #1 independent family-owned real estate brokerage in the Northeast and Florida according to Real Trends. CEO William Raveis founded the luxury brokerage over 50 years ago and has turned it into a real estate powerhouse with more than 4,400 talented sales associates across 140+ offices. WRRE is the only privately held firm offering the most complete set of best-in-class services: from buying and selling with state-of-the-art marketing tools, to renovating and staging, to mortgage, insurance and closing services.

Location and commute

Charleston, SC .

Plan your route with Google Maps. Travel times and transportation options vary; confirm the work location with the employer before commuting.

How to apply

Review the vacancy and complete the application on the employer or recruitment partner’s website. Requisition ID: WJ-3267055417.