Digital Marketing & Creative Operations Manager

About this position

Location: Echo Park, Los Angeles | On-Site / HybridAbout The Holloway

The Holloway is a neighborhood restaurant, bar, and gathering place in the heart of Echo Park, known for great food, cocktails, live sports, and community-driven programming.

We're looking for a creative, organized, and self-motivated Digital Marketing & Creative Operations Manager to oversee our marketing strategy, digital presence, content creation, and promotional initiatives.

This position is ideal for someone with a strong understanding of hospitality, social media, digital advertising, and creative production who can independently manage day-to-day marketing operations, capture engaging content on-site, and coordinate with outside photographers, videographers, and other creative partners.

Social Media Management & Strategy

• Develop and execute social media strategies that drive engagement, brand awareness, and guest traffic.

• Manage day-to-day Instagram operations, including content planning, posting, Stories, Reels, captions, and community engagement.

• Build and maintain a consistent weekly and monthly content calendar.

• Promote restaurant specials, seasonal menus, live sports, weekly programming, and special events.

• Monitor social media performance and identify opportunities for growth.

Content Creation, Creative Production & Vendor Coordination

• Capture original photo and video content on-site for social media, including food, cocktails, atmosphere, live sports, special events, and behind-the-scenes moments.

• Produce and edit short-form content, including Instagram Stories, Reels, and other timely promotional materials.

• Maintain a consistent flow of organic, in-house content between scheduled professional shoots.

• Coordinate and manage outside photographers, videographers, graphic designers, and other creative collaborators for larger productions.

• Develop creative briefs, shot lists, production schedules, and content priorities.

• Oversee the collection, organization, and delivery of promotional assets.

• Ensure all creative materials remain consistent with The Holloway's visual identity and brand standards.

• Create and adapt basic promotional graphics, social assets, and digital marketing materials as needed.

Digital Advertising & Campaign Management

• Plan, implement, and manage paid advertising campaigns through Instagram and Meta Ads Manager.

• Develop targeted campaigns based on geographic location, customer demographics, interests, and upcoming events.

• Monitor advertising budgets, campaign performance, and return on investment.

• Provide regular reporting and recommendations to ownership.

Website & Digital Presence Management

• Maintain accurate and updated business information across Google Business Profile, Yelp, and the restaurant website.

• Manage updates to business hours, menus, photography, event calendars, and promotional content.

• Ensure upcoming events, live sports broadcasts, and weekly programming are accurately represented across digital platforms.

• Maintain links and integrations for online ordering, reservations, and other guest-facing services.

• Regularly audit online listings for accuracy and consistency.

Sports, Events & Programming Promotion

• Maintain and coordinate the restaurant's marketing and programming calendar, including NFL, NBA, MLB, soccer, college sports, and other major broadcasts.

• Work closely with management to confirm broadcast schedules, special events, food and beverage promotions, and recurring programming.

• Develop promotional campaigns and supporting content for live sports, weekly events, and seasonal activations.

• Ensure timely communication of programming across social media, website, and other relevant channels.

Marketing Operations & Reporting

• Maintain organized calendars, creative assets, campaign records, and vendor communications.

• Collaborate with ownership, culinary leadership, and bar management to align marketing with restaurant operations.

• Track advertising expenses, campaign results, social media performance, and overall digital engagement.

• Identify opportunities for partnerships, promotional activations, and increased neighborhood visibility.

• 2+ years of experience in digital marketing, social media management, content creation, or hospitality marketing.

• Strong working knowledge of Instagram, Meta Business Suite, and Meta Ads Manager.

• Comfortable capturing quality photo and video content using a smartphone or digital camera, with basic editing capabilities for social media.

• Experience creating engaging short-form video content, including Instagram Reels and Stories.

• Experience managing social media calendars and digital advertising campaigns.

• Proficiency with Canva, Adobe Creative Suite, CapCut, or comparable creative tools.

• Familiarity with Google Business Profile, Yelp for Business, and website content management systems.

• Experience coordinating photographers, videographers, or other creative vendors.

• Excellent organizational skills, attention to detail, and the ability to manage multiple deadlines independently.

• Strong copywriting skills and an understanding of brand voice and visual storytelling.

• Knowledge of Los Angeles hospitality, restaurant culture, live sports, and neighborhood programming is highly desirable.

• Availability for occasional evenings or weekends to support special events and content production.

We're looking for someone who is equal parts creative and operational. You should be comfortable developing marketing ideas, executing campaigns, capturing engaging content in a fast-paced hospitality environment, managing multiple digital platforms, and keeping a busy restaurant's programming calendar organized and up to date.

The ideal candidate understands that successful hospitality marketing is more than creating attractive content — it's about driving guests through the door, building community, and keeping the brand relevant and engaging.

While larger creative productions will be supported by outside professionals, this person should have a natural eye for content and be comfortable independently capturing the everyday moments that make The Holloway unique.

This is a hands-on marketing management position with the opportunity to take ownership of The Holloway's digital strategy and creative direction.

Please submit your resume along with examples of social media accounts you've managed, digital campaigns you've executed, or a portfolio of relevant creative and marketing work. Examples of original photo or video content are strongly encouraged.

Hospitality experience is strongly preferred.

I've incorporated light in-house content capture and editing as a regular responsibility while preserving the expectation that larger, more involved photography and videography projects will be handled by outside creatives.

This keeps the position aligned with a marketing manager rather than requiring the hire to also function as a full-time professional photographer or videographer.

Location and commute

Los Angeles, CA .

Plan your route with Google Maps. Travel times and transportation options vary; confirm the work location with the employer before commuting.

How to apply

Review the vacancy and complete the application on the employer or recruitment partner’s website. Requisition ID: WJ-3218799587.