About this position
We are hiring a Campaign Executive to execute and manage Software Finder's B2B email marketing and lead generation campaigns.
You will own the day-to-day running of campaigns: campaign setup, prospect data management, email scheduling, inbox monitoring, lead identification and performance reporting. The goal is smooth campaign execution and a consistent flow of qualified leads.
From the start, you will execute live email campaigns while building a clear understanding of the team's core lead generation objectives, existing campaign strategies and the approaches used across different verticals.
Responsibilities
Set up, launch and manage B2B email campaigns end to end, from list upload to final send
Build and schedule email sequences and follow-ups in line with the campaign calendar
Use Salesforce to manage prospect records, campaign members, activity logging and lead status
QA every campaign before launch: personalization fields, links, templates, sender settings and sending limits
Monitor campaign inboxes daily, categorize replies (interested, not now, referral, out of office, unsubscribe, bounce) and act on them promptly
Source, clean, enrich and maintain prospect data for each campaign
Deduplicate records, validate email addresses and standardize fields before upload
Segment audiences by vertical, industry, company size, job title, geography and buying intent
Keep prospect and campaign data accurate and up to date in Salesforce
Contribute to campaign planning across Software Finder's verticals, tailoring messaging and targeting to each vertical and buyer persona
Run A/B tests on subject lines, copy, calls to action and send times, and apply learnings to future campaigns
Ensure all campaigns comply with applicable email regulations (such as CAN-SPAM, GDPR and CASL) and company policy
Maintain and apply Do Not Contact (DNC) and suppression lists before every send, and process unsubscribes promptly
Monitor deliverability: bounce rates, spam complaints, inbox placement and sender/domain reputation
Manage sending volumes and mailbox warm-up, and flag authentication issues (SPF, DKIM, DMARC) to the relevant team
Identify and qualify interested prospects from campaign responses, and hand them to the sales team with complete context in Salesforce
Support the creation and distribution of lead magnets (guides, comparisons, reports) to drive engagement
Track open, reply, positive reply, bounce, unsubscribe and lead conversion rates for every campaign
Produce weekly and monthly performance reports that highlight what is working and recommend improvements
Requirements
1–3 years of experience in B2B email marketing, outbound campaigns or lead generation
Hands-on experience with Salesforce for campaign, contact and lead management
Experience with email outreach or automation tools (e.g. Outreach, Apollo, Instantly, Lemlist or HubSpot)
Strong Excel or Google Sheets skills for cleaning, deduplicating and segmenting large prospect lists
Solid understanding of audience segmentation and targeting for B2B campaigns
Working knowledge of email compliance (CAN-SPAM, GDPR), DNC handling and unsubscribe management
Understanding of deliverability fundamentals: bounces, spam complaints, warm-up and sender reputation
Familiarity with lead generation funnels and the use of lead magnets
Experience with data enrichment and email verification tools (e.g. ZoomInfo, Lusha, NeverBounce, ZeroBounce) is a plus
Experience in SaaS, a B2B marketplace or across multiple verticals is a plus
Strong attention to detail and the ability to manage several campaigns at once
Clear, professional written English
Bachelor's degree in Marketing, Business or a related field
Location and commute
Bancroft, WI 54920.
Plan your route with Google Maps. Travel times and transportation options vary; confirm the work location with the employer before commuting.
How to apply
Review the vacancy and complete the application on the employer or recruitment partner’s website. Requisition ID: WJ-3268100823.